In the Top 2017 Jewelry & Engagement Study Stats Part Three, we’ll reveal how Proposal Planning Takes Time And Effort with The Knots results on Time Honored Traditions, Proposal Planning, and more…
Proposal Planning Takes Time And Effort
What we’ve seen so far:
- ONLINE DATING IS NOW THE MOST POPULAR WAY SPOUSES-TO-BE MEET.
- COUPLES DISCUSS THEIR ENGAGEMENT AND MARRIED LIFE LONG BEFORE THE PROPOSAL.
- ONE IN THREE (33%) COUPLES SHOP FOR THE ENGAGEMENT RING TOGETHER.
- ENGAGEMENT RING SPEND IS ON THE RISE AND SHE KNOWS HOW MUCH WAS SPENT.
- BUYING THE RING ONLINE INCREASES IN POPULARITY.
- ENGAGEMENT RINGS ARE INCREASINGLY PERSONALIZED FOR EACH COUPLE.
TIME-HONORED PROPOSAL TRADITIONS ARE BACK IN STYLE.
In 2017, we saw a return to tradition, with 9 in 10 grooms proposing with engagement ring in hand (91%) and actually using the words “will you marry me?” (91%), up from 85% and 86% since 2011, respectively. The majority of grooms (87%) reported proposing on bended knee, up from 77% in 2011. Grooms are also more frequently asking their partner’s family for permission (78%) than in years past.
PROPOSAL PLANNING TAKES TIME AND EFFORT.
Forty percent of grooms reported their marriage proposal was “meticulously planned, down to the last detail.” The study shows a shift away from private proposals, with nearly half (45%) of proposals taking place in a public location, such as a scenic spot, (25%) garden, park or zoo (10%), up from 34% in 2011. While grooms are meticulously planning their proposals over the course of an average 4.4 months, a declining number of brides report being surprised (35%) by the proposal. Couples want to preserve their proposal moment through photos, and 47% report coordinating a photographer or videographer to capture the moment.
You’ve got a lot to think about about. But the effort you put in now will give you the powerful memories you’ll have for the rest of your Lives. Choose wisely, and make it your own. You’ll never regret it!
*Source: The Knot 2016 Real Weddings Study
**Source: How He Asked 2017 Member Study